Home Experience & projects Club Avolta
Case study · Avolta · Loyalty · Launched October 2024
One membership for duty free, convenience and dining — in 73 countries.
Club Avolta is an industry-first travel retail loyalty program. As Global SVP of Digital Technologies, I led the technology, apps and partnerships behind its worldwide launch.
Members
Revenue since launch
App downloads
Incremental revenue from travel partners
Locations in 73 countries
The mandate
Bring Avolta’s duty free, travel convenience and food & beverage brands — Dufry, Hudson, HMSHost, Autogrill and more — under one membership, across airports, highways and cruise ships worldwide.
My role: Global SVP, Global Digital Technologies — accountable for loyalty, e-commerce, apps, kiosks and point of sale, with a team of 400+.
What I did
- Launched Club Avolta worldwide in October 2024, with companion iOS and Android apps.
- Moved CRM and loyalty from Microsoft Dynamics 365 and Adobe to Salesforce, globally.
- Integrated travel partnerships with Singapore Airlines, Air Canada, Avios (Iberia, British Airways, Finnair), Radisson Hotels and Viator.
- Put GenAI to work on content and personalization
- Reached mainland-China travellers with a WeChat mini-app.
Recognition
- Frontier Awards Cannes— Future of Retail, Next Generation QR Code Platform
QR Code Ordering solution for F&B (Dine in and To Go)
- Frontier Awards Cannes — Future of Retail, Club Avolta
- FAB Awards Barcelona — Airport F&B Digital Innovation of the Year, Club Avolta
- Dreamforce 2025 — Speaker — “Club Avolta: implementing loyalty at scale worldwide”