Mehul Doshi

Global Technology Executive · Strategic Advisor · Fractional CTO / CDO

Technology leadership for the customer-facing enterprise.

For 24 years I have turned digital, loyalty and AI into revenue at global, publicly listed brands. Most recently, as Global SVP of Digital Technologies at Avolta, I launched Club Avolta — 20M+ members and $2.0B+ in revenue since October 2024.

Available now — advisory, fractional and full-time executive roles · Chicago, global remit

Mehul Doshi
Formerly Global SVP, Avolta · Global VP, Foot Locker · CPTO, ACT
Technology leadership atAvoltaFoot LockerACTTribune PublishingMotorola
Consulting & advisory atAhold Delhaize USAAon HewittMotorola
$3B+

E-commerce platform run at Foot Locker across 27 countries

$2.0B+

Club Avolta revenue since its October 2024 launch

400+

Product, design and engineering team led worldwide

73

Countries and 5,100+ locations in the Avolta estate

For CEOs and leadership teams

What I bring to the enterprise

The technology and digital side of the business — as your advisor, your fractional CTO, or your full-time technology leader.

Digital growth that shows up in revenue

Loyalty, e-commerce and apps built to sell — a $3B+ commerce platform at Foot Locker; $2.0B+ through Club Avolta.

AI that reaches the P&L

AI that ships, not AI that demos: GenAI cut content and personalization OPEX by 30%; AI scoring at ACT turned days into minutes.

Platforms that scale across markets

27 legacy websites replaced by one multi-tenant platform; CRM and loyalty moved to Salesforce worldwide — without stopping the business.

Technology risk & resilience

Bot and fraud defence, PCI-DSS commerce, CDN and WAF strategy — including a migration that saved $4.5M.

Deals & integration

Technology due diligence for GOAT ($100M) and Carbon38 ($15M); led the technology side of the San Diego Union-Tribune acquisition.

Global teams & operating model

Teams of up to 400+ across the US, Europe, India and Asia Pacific; budgets to ~$35M; built Foot Locker’s Chicago office from 0 to 150+.

Three ways to work together

Retail, travel retail, food & beverage, consumer, media and commerce technology — from mid-market companies to the Fortune 100.

01 · Strategic advisory

Advisor to the CTO/CIO and executive team

Loyalty launches, platform modernization, AI adoption at scale and the operating model to deliver them.

Typical commitment: retained or project-based

02 · Fractional leadership

Fractional CTO or Chief Digital Officer

C-level technology leadership without a full-time hire: set the roadmap, fix delivery, choose platforms, build the team — or get ready for a raise, a deal or a scale-up.

Typical commitment: part-time, for a defined period

03 · Executive leadership

VP, SVP or chief digital / technology officer

Build and run the digital organization: roadmap, budget and a global team of product, design and engineering.

Track record: teams to 400+, budgets to ~$35M

Selected outcomes

CompanyMandateResult
AvoltaLaunch one loyalty program across duty free, convenience and F&B, worldwide20M+ members · $2.0B+ revenue · 4M+ app downloads
AvoltaPut GenAI and digital ordering into production at scaleDeliver rich customer experience while reducing Opex
Foot LockerReplace 27 legacy websites with one global multi-tenant platform$3B+ platform · digital revenue +84% YoY · app rating 1.0 → 4.8
ACTAs Chief Product & Technology Officer, grow new digital products$17M positive cash flow · AI scoring: days → minutes
Tribune PublishingMobile-first rebuild of nine newspaper brands on one platformMobile revenue 7× · five of the top-50 grossing news apps

Core skills

Where I go deep, and where it has shown up in results.

Customer experience & loyalty

Club Avolta: 20M+ members and $2.0B+ revenue. FLX loyalty at Foot Locker raised customer lifetime value by $21.

  • Customer experience strategy
  • Loyalty programs & platforms
  • Customer lifecycle & CRM
  • Omnichannel journeys
  • Product & user experience

AI & personalization

Personalization lifted Club Avolta member spend 21%. GenAI cut content and personalization OPEX by 30%.

  • AI & GenAI personalization
  • Agentic orchestration & segmentation
  • AI assortment optimization
  • AI scoring
  • Data unification

Digital commerce platforms

A $3B+ e-commerce business across 9 banners on one platform, replacing 27 legacy websites.

  • Web & mobile platforms
  • Multi-brand, multi-tenant systems
  • E-commerce & order management
  • Payments
  • Native iOS & Android apps

Growth & monetization

$11M+ in new retail media revenue, experimentation velocity up 40%, and $16M+ from travel partnerships.

  • Retail media
  • Experimentation & MVT testing
  • MarTech & AdTech integrations
  • Conversion optimization
  • Strategic partnerships

Reliability & delivery

High uptime through peak sneaker launches. A CDN and WAF move saved $4.5M; AWS cut OPEX by 70%.

  • Operational excellence & reliability
  • Agile product delivery at scale
  • Cloud infrastructure
  • Bot, fraud & API protection
  • Risk management

Leadership & operating model

Teams of 400+ across the US, Europe, India and Asia Pacific; budgets to $35M; technical due diligence for GOAT and Carbon38.

  • Change leadership
  • C-suite & stakeholder management
  • Financial management
  • Mergers & acquisitions
  • Coaching & mentoring
  • Building global teams

Recognition

  • Frontier Awards Cannes— Future of Retail, Next Generation QR Code Platform2026

    QR Code Ordering solution for F&B (Dine in and To Go)

  • Frontier Awards Cannes — Future of Retail, Club Avolta2025
  • FAB Awards Barcelona — Airport F&B Digital Innovation of the Year, Club Avolta2025
  • Foot Locker CEO Sneaker Award2018, 2021
  • Tribune Publisher's Award2015
  • Best New iOS Apps of the Year — Foot Locker (2018), LA Times (2014)2014, 2018
  • Online News Agency Award — LA Times2014
  • Motorola Bravo Awards2005, 2006, 2007, 2008, 2009, 2010

Industry advisory boards

  • Salesforce — Loyalty Cloud Management2024 — Current
  • Oracle — Xstore2018 — 2020
  • Global Glimpse2015 — 2017

Speaking

  • Dreamforce 2025Club Avolta — implementing loyalty at scale worldwide
  • AvoltaBringing retail and F&B under one loyalty program globally
  • Adobe Summit 2018Foot Locker — transforming business globally with e-commerce and Launch Reservation
  • Adobe Summit 2019Foot Locker — blocking bot behavior with CDN, WAF and Launch Reservation strategies

Education

  • Rensselaer Polytechnic Institute · MS, Computer & Systems EngineeringNew York · 2002
  • University of Mumbai · BE, Electronics & TelecommunicationsIndia · 2000
  • University of Mumbai · Diploma, Industrial ElectronicsIndia · 1997

Start a confidential conversation.

Advisory mandates, fractional engagements and senior technology leadership roles. I reply personally, usually within one business day.

LinkedIn

Send an inquiry

Engagement type

This opens your own mail app with the message ready to send — nothing is submitted to a server.